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Understanding Business Branding

We live in a world which is driven by accessible information through the internet and social media. A company which does not plan their business brand will miss the mark.

Here are some questions to ask yourself to get the core of your business branding right.

  • What’s your mission? Why do you exist? What are your long term strategic goals?
  • What differentiates you? What do you do better than anyone else?
  • What’s your reputation? What do you stand for?
  • Are the products or services in line with the values and essence of your business?
  • Have you developed the right creative platforms and channels for your brand?
  • Is there consistency in branding and design?


Check out my video on this, in association with Unfiltered.