tedx unplug. reconnect.
Strategy Creative has won high praise from TEDxChristchurch for the innovative design of the event’s identity.
TEDxChristchurch 2017 was held on Saturday October 28 at Christ’s College to a sell-out crowd of 240 people. Following on from a large event last year, the idea this year was to scale back into something more intimate under the theme “Unplug. Reconnect.”
As longtime partners of TEDxChristchurch, Strategy Creative was asked to develop a full event identity, including: programme, posters, signage and screen graphics.
Strategy drew inspiration from the unplugged music scene to create a programme which worked more like a series of lo-fi band posters rather than a traditional glossy publication. “I intentionally designed the programme to be deconstructed — with no staples or binding to keep the pages together — so it can be reused as a series of stand alone posters,” explains Design Director Chris Flack. “I also wanted to have some fun with the arrangement of words from one poster to the next and mash up the message on each poster.” As a result, TED’s tagline of “ideas worth spreading” became “ideas worth stealing” in the programme’s folded form, and “we are a tribe” became “we are a cult.”
“The challenge for Strategy was to develop an identity which looked sharp but less clinical than traditional TEDx executions. It had to feel more organic and a touch grungy. What Strategy came up with absolutely blew us away,” says TEDxChristchurch Director Kaila Colbin.