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Believe U Can

University of Canterbury approached us to help create a brand strategy and creative platform that would reposition them for a modern audience.

After an extensive research and interview process, encompassing everyone from the Vice chancellor and other key faculty members to the Mayor of Christchurch, we landed on a concentrated brand message centred around personal empowerment.

It was based on a simple insight that, in an uncertain world, ‘belief’ is all you need to make a difference.

Belief in yourself. Belief in what’s right. Belief that UC will help achieve your goals — whatever they may be.

Put simply, anything is possible if you Believe U Can.