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Bringing dust to life

Dust — now that’s a tough brief. But thanks to some hard work and a courageous client, we created a visually arresting piece of work that flipped category expectations on their head.

Intex tasked us with refreshing their existing ‘Death to Dust’ campaign with an engaging, informative and most importantly impactful spin on the dangers of dust installation in the workplace — all while promoting their dust extraction equipment. The work is part of a larger push to position Intex as the knowledge experts in the industry, proactively providing the correct solutions to every issue in the drywalling sector.

Being utilised across a range of applications, the Death to Dust campaign demonstrates Intex as an industry leader, educating the trade on the dangers of dust inhalation and building brand rapport.