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The world's first negative carbon rewards program

Our climate has a deadline, and we’re fast approaching the point of no return. What we do between now and then will determine the fate of humankind. Enter the 'Cool Points Club' — the world's first negative carbon rewards program.

Cool Points Club challenged Strategy to create a brand identity that’s as unstoppable, real, and pioneering as they are. A brand that gives a sh*t.

Whilst still very much in the start-up phase, here’s a sneak peak of what’s been created so far…