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Epic. Every day.

We are really excited to start sharing some of our brand work for Oxbow Adventure Co. Strategy has been working hard over the past three years to create a brand that matches their unique offerings – and we recently had the opportunity to get the team involved in a bit of product-testing!

Nestled within the picturesque Gibbston Valley in Queenstown, New Zealand, Oxbow is home to unforgettable adventures that take adrenaline-seeking to a new level.

It's been a privilege to work with Oxbow to produce their brand identity, website, collateral, wayfinding, and signage. Our goal was to create a truly cohesive brand experience for visitors, ensuring that every touchpoint has the true ‘Oxbow’ feel and message - Epic. Every day.

For this year's Strategy Christmas event, Oxbow kindly hosted us for a day of thrilling activities – jet sprint boating, off-roading and clay bird shooting - that really got the heart pumping!

“When you have trust on both sides, you get to have an amazing collaboration that results in fantastic work.” Says Managing Partner Nick Harvey. “It’s been a real pleasure to partner with Oxbow and bring their vision to life - and to see it all in action for ourselves on such an epic day out!" 

We couldn’t have asked for a more incredible experience with our team after such a busy and challenging year. We're looking forward to sharing more about Oxbow and its brand story in the coming months!

Brand Imagery and video created by twobeardedmen.