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Building possibilities

In a fast-changing world, ESR is at the forefront of the logistics real estate industry across the Asia-Pacific region, driven by progressive thinking and an opportunistic mindset. However, when Strategy first started working with ESR Australia the ESR brand was relatively unknown in the local marketplace.

Staying true to ESR’s global business strengths and approach, Strategy shaped a localised strategic and creative platform that presents a more modern and aspirational angle — the “Future of Space” was born.

The rejuvenated brand voice and visual language, brought to life on marketing collateral and a new Australian website, has proven to be a crucial element in demonstrating ESR’s local experience and success to a new audience.