Langly - Capture Life as it Happens
Established in 2012, Langly products are inspired by the lives of freelance & nomadic professional photographers, looking for something to protect their gear with. From camera bags and straps, to accessories and apparel, their purpose is to help people capture life as it happens.
Following a comprehensive strategy process, developing their brand story, Langly then asked us to review and refine the brand - bringing it more inline with their new positioning statement, “Capture life as it happens”. We developed a tone of voice, typeface, colour palette and imagery direction, compiling this into a dynamic set of brand guidelines that encompasses Langly as a whole.