Rata Foundation: The Journey
Rātā Foundation have been committed to better understanding the needs and aspirations of the Māori community for some time. This is a vital part of their continuing commitment to help support the local communities of Canterbury, Nelson, Marlborough and Chatham Islands through vital investment projects.
They asked us to help tell this story, which we called their ‘Journey of Māramatanga’ (understanding). To do so, we created a longform content piece, a socially-led engagement campaign and an on-going podcast series with Tahu FM. This has allowed Rātā Foundation to expand on their continuing vision to connect with iwi, hapu and whānau and their adoption of a company-wide kaupapa Māori approach in far greater detail. They have also created a hapori Māori section for their website, through our sister company, NV Interactive.