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Making the world smyle

In a world where interacting with others is being taken over by technology, we’re losing the art of personal connection. The Smylee app is a simple concept aimed at building personal rapport by encouraging people to reliably engage, whilst leveraging our social calendar for good.

Strategy partnered with Smylee to develop a socially conscious brand for their new events planning app. Strategy defined the brand’s strategic positioning and created a visual identity system that Smylee is rolling out across their app and marketing communications. We proposed a creative, playful and youthful solution that aligns with the brand’s goal to simply make life events easier — in other words, make us ‘smyle’.

The Smylee app is due to launch in 2021.