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That's Sh*t Hot

Blaze King make premium wood burning fires that are unlike anything currently in the New Zealand market. They are super-efficient, eco-friendly, built to last and burn 1/3 less wood than competitors' stoves and with no heat loss.

Blaze King came to us to develop a campaign that would bring "spontaneous awareness to the brand, which is quirky and out of the box. Something which is distinctive, memorable and compelling - something that generates a conversation around it."

The result? That's Sh*t Hot.

Rolled out across a series of programmatic banners, billboards and newspaper ads, we pushed the boundaries and developed a creative that was completely out of the realm of what has already been done to promote Wood Fires. We wanted to stop people in their tracks, whether it be in print or digital, to create a cut-through creative that positions Blaze King as passionate (fiery you could say) and as industry trailblazers (forgive the pun).

It's been awesome to work such bold clients ready and wanting to have fun with the advertising space.