In 2018, Strategy Creative partnered with an innovative
start-up, Garibaldi Watches, to refine their existing brand identity.
Based in Hong Kong, Garibaldi designs and manufactures unique and minimalist watches, utilising precision Japanese movements and premium Japanese selvedge denim.
With an deep understanding of Garibaldi's design philosophy and aesthetic, Strategy Creative created a tagline that spoke to the craft of the watches: ‘Tailored Time’. A custom logotype and font were crafted with a utilitarian, functional, and mechanical aesthetic to align with the design of the watches themselves.