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Trust the Tick

In 2016, Strategy was approached to refresh the brandmark for the Tourism Accreditation Program, governed by the Australian Tourism Industry Council (ATIC), which was put in place as a national quality management program for accommodation providers and tourism operators.

Come 2018, ATIC’s position had changed significantly with the development of the 'Quality Tourism Framework', which combined three separate industry programs, namely, Accreditation, Star Ratings, and the Tourism Awards, into a single framework. As a result, the project was rebriefed to create an identity to represent all the elements of the new ‘Framework’, and illustrate how the new brand could be utilised across advertising and promotional materials.