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With over 75,000 lawyers practising across Australia, (33,000 of which are in Sydney alone) and almost 19,000 private law firms, the legal industry is thriving and very competitive. Key to standing out is a purposeful and trustworthy brand.

Strategy partnered with Unified Lawyers to strengthen the company’s brand positioning and reputation by crafting a consistent brand message and robust visual language — a platform that will assist in driving authentic engagement and grow positive client relationships.