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Helping Rātā Foundation shine

Rātā Foundation asked us to find a fresh perspective on their ‘We Invest In Communities’ proposition.

Our response was to explore an evolved visual world, based around the a simple insight. Much like the tree that gives them their name, Rātā Foundation connect, support and enrich local communities—from the ground up. The film was a co-production between Ruffell Creative here in Christchurch and our Strategy Tokyo studio, and was photographed by Clinton Lloyd. A huge collaborative effort all round.