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Strategy and Unfiltered

Strategy, through Geoff Cranko, Group Managing Partner, is proud to have had a long association with Jake Millar, and Unfiltered.

Jake is a 21 year old dynamic Kiwi entrepreneurial powerhouse, one of the co-founders of Unfiltered.

Unfiltered is the global business education platform created to bring the advice, insights and knowledge of some of the world's most successful business leaders to entrepreneurs, wherever they are on their business journey, and no matter where in the world they may be.

Business leaders interviewed by Jake and the Unfiltered team to date have included Sir Richard Branson, Rob Fyfe, Chris Liddell and Theresa Gattung.

Expanding beyond the rapid-fire interview videos that the Unfiltered site has become known for, they set up another section called the Business Academy. This a place for start-ups and small businesses to graze upon easy-to-digest, byte-sized video chunks of useful information. Each video is no more than 2 minutes long, just long enough to provide some good thought-starters (or even refreshers) for any business wanting to go to market.

Geoff was asked if he would be willing to create a small series of videos about brand building for the Unfiltered Business Academy. He agreed.

Said Geoff, "I've always enjoyed working with Jake and Unfiltered, and the series of 'Brand building' videos are one way Strategy can help small business to succeed, both here and internationally."

You can check out the Strategy Brand Building videos, and more at the excellent Unfiltered website:

Building a desirable product
The most effective way to reach your audience
The elements of a successful brand
Matching your brand to your business
How to create a powerful personal brand
What is branding