In the past when there was no social media, people used word of mouth to influence others.
With social media things have drastically changed in the world of personal branding. Here are few tips which can help you build a powerful personal brand.
Do your own analysis and draw a personality based on your strengths and weaknesses. This will help you define, who you are as an individual.
Set your goals
Set the road map to achieve your goals. To do so, see who inspires and motivates you.
Consistency is one of the key factors in personal branding. People associate with you for your personality and style. You must keep things consistent to help people relate with you easily.
Content helps people see different aspects of your personality and makes them connect with you easily. Content helps you to share your stories with your social group, which in turn inspires people to share it with their social groups.
Keep your personal brand authentic. Be original and confident about who you are and what you sell.
Personality and expertise
Don’t just focus on personality or expertise. Find the right balance between the two to connect with your audience.