Transparency is the new buzzword, the way things are being consumed has changed drastically.
Brands or companies used to function in a different way, but with the rise of social media they have no other choice but to keep things absolutely transparent.
Earlier, it was almost impossible for people to see and understand what was going on within the four walls of a company.
Companies painted a perfect picture to make themselves look good, and people either liked them or ignored them. But today, we live in the age of sharing real time stories with people across the world.
And even though consumers are outsiders, they can now see the internal culture, people, processes, environment and values of a company.
This major shift in consumerism is occurring due to the transparency made possible by a connected world.
How does this shift affect brands?
Your people and work culture can become the most important and powerful asset for your brand. If you want your consumers to be happy, start by making your staff happy.
Be transparent and cultivate a brand which tells the real story.