Abodo

Home is where the heart is

This brand for a New Zealand timber export company tells the story of how these beautiful and durable wood products can improve people’s lives.

Abodo has sustainability at its core and this brand was created to embody the ideas of quality, sustainability and a healthy home. Using a warm earthy colour palette and natural secondary tones provided a framework that clearly differentiates Abodo from its competitors. The concept of wood grain in the brandmark convesy the underlying idea of 'Living with Wood'. Layered imagery in concentric circles, reflecting growth rings, is used as a visual device to house photography and illustrates the journey from nature to application.

Brand identity

Brandmark

Brand imagery

Collateral

Website

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