Adidas

Clima Cylinder

Strategy was asked by CIP Marketing & Adidas Japan the create a video that showcases the company's revolutionary Climachill Cylinder Technology.

Climachill is a proprietary cooling technology developed by Adidas to keep the inside of clothes cool and dry even while the people wearing them train in harsh environments. Strategy produced a video to launch a groundbreaking testing capsule in which users can test their Climachill clothing in a variety of hot climates. The Cylinder was launched inside the Adidas flagship store in Shibuya, Tokyo.

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