Arthrem is a dietary supplement that helps keep joints moving naturally. The product is made by Promisia from the extract of the plant Artemisia annua. Promisia approached Strategy to create television commercials to share the Arthrem story and encourage people to try it.
TVC goes beyond the small screen
The aim was to increase sales and brand awareness. Strategy looked for its cast within the Arthrem customer base and found real customers that use and love Arthrem, and asked them to share their stories. These inspirational people explained how their lives had been dramatically improved with daily usage of Arthrem. To help the work go further, Strategy created testimonial and still shots that could be used across web and social media channels in
New Zealand and the USA.