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CBRE

CBRE – Office of the Future

When American real estate giant CBRE moved into their new Tokyo Office in September of 2014, they asked TokyoDex to add the finishing touches to their exquisitely designed “Office of the Future.”

Instead of treating the blank walls within the office as “gallery space” for framed artwork, we brought in three artist teams to paint bold contemporary murals directly on these vast canvases. Strategy was brought in to capture all of the action for a viral video that take viewers on a virtual walk through this incredible new space.

Results: The murals in the office make a statement to all visitors that CBRE is a progressive company poised to shake things up in the real estate market. At the same time, the resulting documentary has been an extremely successful rebranding tool as it hit-count climbs into the tens of thousands.

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