As the traditional television audience continues to decline, there is a clear and increasing demand for digital online content. CelebTV is a new, online, entertainment channel which recognizes and services this need.
CelebTV – Content Channel
It is specifically targeting Young Japanese Women, aged between 18 and 35, and provides a broad range of 3 minute videos that cover topics across Entertainment, Fashion, Food, Culture & Travel, Music and Health & Beauty.
Strategy creates stories around the Japanese understanding of ‘celebrity’, scouts talent, directs, shoots and post produces all of the content for CelebTV as well as taking the lead in overall branding.
In seeking an end-to-end production partner, CelebTV were inspired by Strategy’s ability to create and produce content of a high quality unusual to Japan. It blends international aesthetics with a solid appreciation of the needs of the local audience.