Christchurch Art Gallery Te Puna o Waiwhetu

Arts and letters

The Christchurch Art Gallery Te Puna o Waiwhetu moved in 2002, creating the opportunity for a new gallery brand. The identity needed to be strong without overpowering the exhibitions and artworks.

To achieve this we based the identity on a specially commissioned typeface. With hundreds of alternate characters and ligatures, the typeface could appear either conservative or extremely expressive depending on how the letters are set. This approach has resulted in a brand that is still fresh after nearly a decade of use.

Christchurch art gallery te puna o waiwhetu

Typeface development

Typeface

Alternate characters

Environmental (teaser campaign)

Logotype & colour palette

Print

Environmental 

Signage

Gallery bookshop

Gallery opening

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