The Environmental Protection Authority (EPA) are tasked with protecting New Zealander's way of life. This means they regulate industry and provide robust, objective decisions on environmental matters.
From cleaning products to transport, food and utilities; the guidance they provide has a significant impact on the daily life of millions of Kiwis. Except many New Zealanders are completely unaware of the work they do or the value it provides. We wanted to shift this perception, educating the public on how important and far reaching the EPA’s work is. Our brief was to design an annual report, but we challenged the EPA, moving them beyond ticking boxes towards telling their story in a compelling way.
The annual report became a daily report. A narrative woven throughout the report tells the stories behind the objects and substances we interact with everyday. The seemingly mundane is represented through a highly considered lens, flipping their status from the everyday subconscious to thought provoking imagery and information.