Firth is one of New Zealand’s best-known and trusted trade names. It’s a brand synonymous with concrete innovation, leadership and consistent product quality.
However, Firth’s range of designer masonry products used for building wall features and structures, was relatively unknown. Our brief was to promote this new form of cladding for residential and commercial design projects to architects and specifiers. Strategy developed a 32-page brochure to inspire home-owners and the trade by showcasing the wide array of design options within the range. The brochure detailed sizes, colours, finishes and the dimensions of each product, so products could be specified with confidence, using this one comprehensive resource.