For over 25 years Fresh Produce Group (FPG), one of Australia’s largest and most innovative produce suppliers, has been committed to providing families with the freshest quality fruit and vegetables.
When Asia became the focus for market growth, Fresh Produce Group approached Strategy Creative to not only take their corporate brand into a new era, but also to refine, enhance, and cultivate their consumer-facing brands. Strategy’s holistic approach was designed to nurture an ever-growing ‘house of brands’, a greater vision for export, and an increased level of pride in the FPG team, whilst supporting the company’s long term strategic goals in the highly competitive produce sector.
Fresh Produce Group had a good story to tell. As Strategy began to distil those stories we were able to enhance their key points of differentiation and build an emotional connection with consumers by creating powerful visual narratives.
Strategy Creative continues to evolve the FPG brand across a growing range of consumer produce products.