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Hotel So

Fad free branding

Hotel So offers ‘compact-chic’ accommodation in central Christchurch. Our brand identity and design work hinged off the visual language of the hotel’s architecture and interior to create a vibrant, innovative and cosmopolitan brand experience.

“Strategy created branding elements that elevate the product experience to a new level” says marketing manager Tony McGeorge. “From the logotype to signage, packaging, stationery and web, the brand permeates the entire guest experience.”

Logotype

Environmental 

Printed material

Packaging

Environmental 

Advertising

Printed material

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