Our great friends at Meadow Mushrooms approached us to help create and deliver a truly category-defining idea for them. This is just the sort of challenge we thrive on, so we jumped in with great relish.
The Big Blend
Working in tandem with the Meadow Mushrooms team, Goode PR, and media, we identified the blended food movement — blending mushrooms with meat — as exactly that. A way to completely redefine the ‘mushroom conversation’ and reposition them as the superhero superfood we know them to be.
Introducing The Big Blend. A nationwide campaign to inspire Kiwi households to make better value, healthier, tastier, and more sustainable meals in one easy step. Just blend meat with mushrooms!