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Optimal Workshop

Putting people at the heart of decisions

The ability to understand your users has become increasingly valuable to drive decision making for any product, brand or business.

The mission:
Since 2007 Optimal Workshop has been empowering the user research industry, yet with the rapid uptake and recognition of design and a rapidly growing market of competitors, they were loosing recognition as the go-to solution.

However, with a recent restructure completed, a passionate and united team on board and a loyal customer community, the stars aligned and it was time to take Optimal Workshop to the next level.

The solution:
We partnered with Optimal Workshop to refresh the brand. Putting people at the heart of decisions, with the aim of improving brand awareness whilst helping create a seamless brand experience from end to end.

The execution:
We developed a brand that reflects the people of Optimal Workshop; full of real character and personality. A brand that looks past the obvious, making each and every interaction, surprising and unique.

Through strategic research we defined a purpose and vision, as creators of the best discovery tools for crafting better human experiences. Small things, like a customisable logo enable the people at Optimal Workshop to express themselves in their own special way.

The results:
In early 2022 Optimal Workshop announced a NZ$10m investment and have all the foundation in place to grow fast

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