Freeride BMX World Champion, Sam Pilgrim, has traveled around the world to compete and meet with his fans, but in all of his travels, he had never made it to Japan before.
Strategy was called upon to create an unforgettable experience as well as capture his “pilgrimage” every step of the way. Partnering with outdoor lifestyle magazine, Outdoor Japan, Strategy followed Sam on the streets of Tokyo, to the mountain towns of Nozawa, to the forests of Shibukawa and Minakami, as Sam met and rode with his fans as well as experiencing some of the best parks and cultural experiences that Japan has to offer.
