In the unruly hills of Wellington live a rag-tag band of heros, the Scapegoats. Armed with a brand immortal they tame the forest, transforming the everyday into the super natural.
Scapegoats have built a reputation for crafting remarkable landscapes across Wellington. It’s the hard-earned result of the owners Kylie and Ruben bringing their spirit and personality to each and every job. Despite this, they lacked a compelling brand that could match their ambition and tell their story.
To connect with the high expectations of their house-proud audience we needed to create a brand that pushed the boundaries of the imagination. One that illustrates how Scapegoats use their head and their hands to create outdoor spaces for the mind to wander.
Our solution was to position them as landscaping legends. From soil and seed, to tiles and timber, Scapegoats create super natural experiences.