The Covid-19 pandemic had decimated the global tourism industry. In New Zealand, a once-popular destination called Te Anau, was ready to give up.
Te Anau needed a way to reconnect with Kiwi travellers, especially those in big cities like Auckland, and encourage people to visit once lockdowns were over.
Te Anau had one thing no one else in Aotearoa had. Time. In fact, during summer, they have an extra hour of daylight compared to Auckland. So, we set out to attract visitors with the time they could gain by a visit to the deep South.
Made in collaboration with Gunn Communications and Shotover Media.