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TCVB x National Geographic

Old Meets New Travelers in TOKYO

In 2017, the Tokyo Metropolitan Government through their tourism board, Tokyo Convention & Visitors Bureau, launched a campaign called Tokyo Tokyo, exploring the mix of traditional and cutting-edge culture in Tokyo, Japan.

FOX's National Geographic based in Hong Kong was commissioned to produce a 5-part video series for the campaign, and after a bidding round, Strategy was selected as their production company on the ground in Tokyo. In this ambitious project, Strategy planned and executed a 10-day shoot encompassing more than 50 locations, an array of local talent, and a variety of unseen and unique experiences around Tokyo.

With our outstanding local knowledge and connections, we crafted a story around Tokyo's traditional and modern aspects, covering everything from cultural activities such as the famed tea ceremony, flower arrangement, and geisha entertainment to cutting-edge gastronomy cuisine, floating bonsai, and VR sports. The result was a stunning visual adventure capturing some of the best Tokyo has to offer, which screened on FOX's National Geographic channels internationally in Europe, North America, Australia, Asia and Africa.

Campaign Site

Project Team

  • Director: Dimitri Kevgas
  • Japan Producer: Adrian Grey
  • DP: Ivan Kovac
  • AC: Tom Slemmons
  • AC: Keivan Salehpour
  • AD: Ichi Watanabe
  • Drone: Brandon Strack
  • Gaffer: Vince Paul

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